Press Releases 2012


Recently established Hasselblad Japan subsidiary takes up sole responsibility for Services and Sales of Hasselblad equipment in the Japanese Market from 2013

Hasselblad is delighted to announce that from January 1st 2013 the Hasselblad Group's newly established subsidiary Hasselblad Japan will assume direct responsibility for the sales and service of Hasselblad equipment in Japan. The previous distributor of Hasselblad products in Japan, Shriro Japan will no longer provide sales or service for Hasselblad products in Japan.

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The Hasselblad Masters Awards: Evolution.

One of the most prestigious photographic awards programmes in the world - described by one Hasselblad Master as 'like winning a Nobel prize'- is set for the next step in its evolution.

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United with Hasselblad

After top sports photographer Walter Iooss used a Hasselblad to shoot iconic portraits of Manchester United's star names, the club was convinced this was the camera that should be used for the team picture.

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Backstage live

Hasselblad unterstützt die Entrée Stiftung beim Kalenderprojekt "Hinter den Kulissen". Auf der Bühne, einer der bekanntesten Musiker Deutschlands Peter Maffay mit seiner Band, sie proben für das "Wohnzimmer-Konzert" des Jahres. Guido Werner und Ulrike Schaffer fangen mit den H4Ds so einzigartige Momente ein.

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Hasselblad opens its new design centre in Italy

Headed by Luca Alessandrini, the company's New Business Development Director, the centre, with its base close to Venice and the Italian fashion industry, will implement Hasselblad's new strategy to gain market share in new consumer segments with products that boast exceptional design and engineering.

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Masters Winners global tour hits the road

The entire imaging community knows that the Hasselblad Masters programme represents photography at its finest; at its most inspired, most communicative, most beautiful. And now the two month-long, three continents-wide Masters Winners Tour 2012 is underway.

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Hasselblad Announces the HTS1.5 Tilt/Shift Adapter Available in the U.S. Market

Today Hasselblad announced that the HTS1.5 Tilt/Shift Adapter is once again available for purchase in the U.S. market place.

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Hasselblad and Shriro Pacific agree to form Hasselblad subsidiary in Japan

Hasselblad and Shriro Pacific, Hasselblad's distribution partner in the Asian region, recently agreed to the formation of a new Hasselblad sales company in Japan to strengthen Hasselblad's brand presence and market position in this important camera market.

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A Message from Dr. Larry Hansen, Chairman and CEO of Hasselblad

Hasselblad presents at photokina our new pre-production H5D, the exciting Lunar mirrorless camera, and a determination to bring our passion for photography and supreme quality to a wider audience.

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Hasselblad plans Lunar launch

Hasselblad, manufacturer of the world's most advanced medium format camera system, has announced a revolutionary plan to market a state-of-the-art, Italian-designed 'ultimate luxury' mirrorless, interchangeable lens camera early next year.

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Hasselblad and Sony in Partnership to Enrich Product Offerings

Hasselblad and Sony usher in a 'new dawn' with a long-term partnership that will enable the high-end medium format camera manufacturer to diversify for the first time into new market segments.

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First issue of print format VICTOR now available

Following the news that VICTOR magazine is to revert to print format following a period as an online only publication, the first issue is now available, sumptuously hard cloth bound and containing over 200 pages.

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Hasselblad announces H4D tether plug-in solution for Adobe®Lightroom®4

Hasselblad has announced a new Adobe® Lightroom® 4 tethering solution for its H4D medium format camera system.

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Hasselblad Presents the 2012 Hasselblad Masters at photokina

Photokina, the largest photo trade show in the world, is the perfect opportunity to view the work of the 2012 Hasselblad Masters with the publication "Hasselblad Masters Book Vol. 3 Evoke." And, for the first time, photokina will exhibit on the "Boulevard of Competitions", an installation of photographs from leading international photography competitions at photokina.

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Hasselblad Set To Launch H5D Series

Hasselblad is set to launch a new flagship H5D medium format camera series.

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Hasselblad UK launches new UK Webstore

The new online store will list the full range of Hasselblad and broncolor equipment, full UK service and warranty information, plus upcoming seminar/lecture subjects and dates. The website will also offer free post and packaging for items over £250 and will feature second-hand and ex-demonstration or refurbished Hasselblad and broncolor equipment.

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Hasselblad’s H4D-40 Ferrari Edition nominated for major design award

The iconic Hasselblad H4D-40 Ferrari Limited Edition camera has been nominated for the German Design Award ahead of the IFA (Internationale Funkausstellung) trade show for consumer electronics and home appliances (Aug 31-Sep 5).

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Hasselblad and broncolor hit the road for free Studioday Tour with events from Glasgow to Exeter

Hasselblad and broncolor are hitting the road this autumn for a new eight venue nationwide Studioday tour.

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Time running out for Masters Applications

Photographers who want their images to be considered for the prestigious 2014 Hasselblad Masters Awards have until August 31 to get their entries in. In all there are 12 categories you can enter, and the title of Master will be awarded to the photographer judged to have submitted the best picture in that section, the criteria being creativity, composition, conceptual strength and technical skill.

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Creators Night - Profoto & Hasselblad from Sweden

An evening celebrating creativity with these two iconic professional photo brands with roots in Sweden.

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Der Mensch steht im Mittelpunkt - Der Fotoband „arbeitsraum“ von Axl Klein

Ein innovativer Blick auf Arbeit und Leben, festgehalten mit der Hasselblad H4D-60.

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Hasselblad offers UK photographers a new 0% finance lease purchase option

In a 'UK exclusive' promotion Hasselblad is offering photographers the chance to buy an H4D System camera or CFV Digital Back at 0% finance in a new lease purchase plan - until the end of September 2012.

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Hasselblad announces a single manufacturing centre

The world's premium medium format camera manufacturer is set to centralise its Danish and Swedish production and service functions in Gothenburg, Sweden.

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Hasselblad announces plan for a new era of Industry ‘Best Practice’

Hasselblad is working closely with renowned imaging standards expert Scott Geffert to promote a new era of 'Best Practice' in the industry.

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Now your new Hasselblad could cost 22% less

The cost of owning one of the world's most coveted high-end cameras has just been dramatically reduced, following the launch of a landmark global marketing initiative by Hasselblad.

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Hasselblad Lenses Acknowledged as the Ultimate Choice

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Hasselblad launches the next Masters Awards Competition with a Call for Submissions

Photographers are invited to submit their images to be considered for the prestigious Masters Awards. Categories and qualifications for the 2014 Awards have been expanded, opening the competition to more photographers than ever before.

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Make Love. Not Fur!

Schauspielerin Eva Habermann präsentiert sexy Anti-Pelz-Motiv im Marylin-Monroe-Look. Fotografiert von Michael de Boer - mit der Hasselblad H4D-40.

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Hasselblad USA and Bron Imaging Group announce agreement to merge U.S. operations

Combined company will be known as Hasselblad Bron Inc.

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Hasselblad launches new Phocus software

Hasselblad has launched Phocus 2.6.6 * - a brand new version of its intuitive Phocus software, plus a new feature-rich Phocus Mobile 2.0 format for iPhone, iPad and iPod Touch.

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Horizonte Zingst: Faces of Festival – shot by Hasselblad

Auch beim fünften Horizonte-Festival in Zingst fotografiert das DOCMA-Team um Chefredakteur Christoph Künne wieder die Besucher der Umwelt-Fototage im Rahmen der Aktion "Faces of Festival".

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Live on Stage – Hasselblad supports student project at Melt! open-air music festival

On stage the bands were rocking, but the students of the University of Art and Design (HfG) in Offenbach were letting nothing ruffle them as they continued shooting countless live performances with the Hasselblad H4D, as part of the non-profit project

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Two iconic brands unite at Ferrari Racing Days in Japan

Presenting the ultimate combination of style, design and innovation to the largest gathering of Ferrari owners and fans in Suzuka, Japan, Hasselblad and Ferrari Japan have partnered.

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Hasselblad cameras will ship with Adobe Photoshop Lightroom 4

Following news that Hasselblad H4D medium format cameras will ship with Adobe Photoshop Lightroom from March 12, an update announcement reveals the software will be Adobe's latest version, Lightroom 4.

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How to get up to £2,100 off an elite broncolor power pack in a flash

As London gets set for the Olympics broncolor has announced its 'best ever' trade-in offer - with up to £2,100 off its world record-holding Scoro power packs.

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Hasselblad Launches State-of-the-art Online Video Platform

Hasselblad is set to launch Hasselblad tv - an exclusive new multi-language online video platform that will 'target and engage' the company's global audience of professional and aspirational photographers.

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2012 Hasselblad Masters Awards Winners Revealed

Celebrating the best in photography and the tenth anniversary of the competition, Hasselblad has announced the 11 recipients of the Masters Award.

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