Hasselblad is delighted to announce that from January 1st 2013 the Hasselblad Group's newly established subsidiary Hasselblad Japan will assume direct responsibility for the sales and service of Hasselblad equipment in Japan. The previous distributor of Hasselblad products in Japan, Shriro Japan will no longer provide sales or service for Hasselblad products in Japan.
One of the most prestigious photographic awards programmes in the world - described by one Hasselblad Master as 'like winning a Nobel prize'- is set for the next step in its evolution.
After top sports photographer Walter Iooss used a Hasselblad to shoot iconic portraits of Manchester United's star names, the club was convinced this was the camera that should be used for the team picture.
Hasselblad unterstützt die Entrée Stiftung beim Kalenderprojekt "Hinter den Kulissen". Auf der Bühne, einer der bekanntesten Musiker Deutschlands Peter Maffay mit seiner Band, sie proben für das "Wohnzimmer-Konzert" des Jahres. Guido Werner und Ulrike Schaffer fangen mit den H4Ds so einzigartige Momente ein.

Headed by Luca Alessandrini, the company's New Business Development Director, the centre, with its base close to Venice and the Italian fashion industry, will implement Hasselblad's new strategy to gain market share in new consumer segments with products that boast exceptional design and engineering.
The entire imaging community knows that the Hasselblad Masters programme represents photography at its finest; at its most inspired, most communicative, most beautiful. And now the two month-long, three continents-wide Masters Winners Tour 2012 is underway.

Today Hasselblad announced that the HTS1.5 Tilt/Shift Adapter is once again available for purchase in the U.S. market place.

Hasselblad and Shriro Pacific, Hasselblad's distribution partner in the Asian region, recently agreed to the formation of a new Hasselblad sales company in Japan to strengthen Hasselblad's brand presence and market position in this important camera market.

Hasselblad presents at photokina our new pre-production H5D, the exciting Lunar mirrorless camera, and a determination to bring our passion for photography and supreme quality to a wider audience.

Hasselblad, manufacturer of the world's most advanced medium format camera system, has announced a revolutionary plan to market a state-of-the-art, Italian-designed 'ultimate luxury' mirrorless, interchangeable lens camera early next year.

Hasselblad and Sony usher in a 'new dawn' with a long-term partnership that will enable the high-end medium format camera manufacturer to diversify for the first time into new market segments.

Following the news that VICTOR magazine is to revert to print format following a period as an online only publication, the first issue is now available, sumptuously hard cloth bound and containing over 200 pages.

Hasselblad has announced a new Adobe® Lightroom® 4 tethering solution for its H4D medium format camera system.

Photokina, the largest photo trade show in the world, is the perfect opportunity to view the work of the 2012 Hasselblad Masters with the publication "Hasselblad Masters Book Vol. 3 Evoke." And, for the first time, photokina will exhibit on the "Boulevard of Competitions", an installation of photographs from leading international photography competitions at photokina.

Hasselblad is set to launch a new flagship H5D medium format camera series.

The new online store will list the full range of Hasselblad and broncolor equipment, full UK service and warranty information, plus upcoming seminar/lecture subjects and dates. The website will also offer free post and packaging for items over £250 and will feature second-hand and ex-demonstration or refurbished Hasselblad and broncolor equipment.

The iconic Hasselblad H4D-40 Ferrari Limited Edition camera has been nominated for the German Design Award ahead of the IFA (Internationale Funkausstellung) trade show for consumer electronics and home appliances (Aug 31-Sep 5).

Hasselblad and broncolor are hitting the road this autumn for a new eight venue nationwide Studioday tour.

Photographers who want their images to be considered for the prestigious 2014 Hasselblad Masters Awards have until August 31 to get their entries in. In all there are 12 categories you can enter, and the title of Master will be awarded to the photographer judged to have submitted the best picture in that section, the criteria being creativity, composition, conceptual strength and technical skill.

An evening celebrating creativity with these two iconic professional photo brands with roots in Sweden.
Ein innovativer Blick auf Arbeit und Leben, festgehalten mit der Hasselblad H4D-60.
In a 'UK exclusive' promotion Hasselblad is offering photographers the chance to buy an H4D System camera or CFV Digital Back at 0% finance in a new lease purchase plan - until the end of September 2012.

The world's premium medium format camera manufacturer is set to centralise its Danish and Swedish production and service functions in Gothenburg, Sweden.
Hasselblad is working closely with renowned imaging standards expert Scott Geffert to promote a new era of 'Best Practice' in the industry.
The cost of owning one of the world's most coveted high-end cameras has just been dramatically reduced, following the launch of a landmark global marketing initiative by Hasselblad.
Photographers are invited to submit their images to be considered for the prestigious Masters Awards. Categories and qualifications for the 2014 Awards have been expanded, opening the competition to more photographers than ever before.
Schauspielerin Eva Habermann präsentiert sexy Anti-Pelz-Motiv im Marylin-Monroe-Look. Fotografiert von Michael de Boer - mit der Hasselblad H4D-40.
Combined company will be known as Hasselblad Bron Inc.
Hasselblad has launched Phocus 2.6.6 * - a brand new version of its intuitive Phocus software, plus a new feature-rich Phocus Mobile 2.0 format for iPhone, iPad and iPod Touch.
Auch beim fünften Horizonte-Festival in Zingst fotografiert das DOCMA-Team um Chefredakteur Christoph Künne wieder die Besucher der Umwelt-Fototage im Rahmen der Aktion "Faces of Festival".
On stage the bands were rocking, but the students of the University of Art and Design (HfG) in Offenbach were letting nothing ruffle them as they continued shooting countless live performances with the Hasselblad H4D, as part of the non-profit project stage-photography.com.
Presenting the ultimate combination of style, design and innovation to the largest gathering of Ferrari owners and fans in Suzuka, Japan, Hasselblad and Ferrari Japan have partnered.
Following news that Hasselblad H4D medium format cameras will ship with Adobe Photoshop Lightroom from March 12, an update announcement reveals the software will be Adobe's latest version, Lightroom 4.
As London gets set for the Olympics broncolor has announced its 'best ever' trade-in offer - with up to £2,100 off its world record-holding Scoro power packs.
Hasselblad is set to launch Hasselblad tv - an exclusive new multi-language online video platform that will 'target and engage' the company's global audience of professional and aspirational photographers.
Celebrating the best in photography and the tenth anniversary of the competition, Hasselblad has announced the 11 recipients of the Masters Award.